Frequently Asked Questions
FACE SERUMS

What is a face serum and do I need one?

A face serum is a lightweight, concentrated formula that delivers active ingredients deeper into the skin than a moisturiser. The smaller molecular size allows actives to penetrate more effectively, making serums the most powerful step for targeting specific concerns like wrinkles, dark spots, or loss of firmness.

How do I use a face serum?

Apply your serum to clean, dry skin before your moisturiser. Use a dropper or press the applicator gently to dispense a few drops, then apply across your face and neck. Allow to absorb for 30–60 seconds before applying your moisturiser or SPF.

Can I use more than one serum at a time?

Yes, but keep it simple. If layering, apply the thinner, water-based serum first and allow each to absorb before applying the next. Alternatively, choose one targeted serum that addresses your primary concern and use it consistently before adding another.

Which Vichy serum is best for wrinkles?

The Liftactiv H.A. Wrinkle Filler Serum with 1.5% Pure Hyaluronic Acid is clinically proven to reduce wrinkles by 47% and fine lines by 60% in 6 weeks. The Pure Retinol Serum is also highly effective for deep, stubborn wrinkles, particularly around the forehead and eyes.