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Forehead Wrinkles & Fine Lines: Causes, Types and Care
For women over 40, forehead lines, crow's feet, frown lines, and deep cheek wrinkles are some of the most common skin concerns and they all have different causes, timelines, and solutions.
Anti-ageing Skincare Advice
Visible skin ageing is caused by many factors. Sun exposure, sleep, stress and the gradual slowing of the skin's own renewal processes all influence how fine lines, firmness, tone and radiance change over the years. Vichy’s anti-ageing skincare advice explains what is happening beneath the surface at each stage, and how a considered approach to skin rejuvenation, built around proven actives and daily sun protection, may help support smoother, firmer-looking skin. Explore expert guides on skincare for wrinkles, loss of firmness, and the actives used in Vichy’s anti-ageing skincare.
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Discover Bestselling Skincare by Vichy
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VICHY Liftactiv Pure Retinol Serum
A PURE RETINOL SERUM FORMULATED TO HELP REDUCE THE APPEARANCE OF DEEP WRINKLES AND SUPPORT SMOOTHER-LOOKING SKIN.
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Frequently Asked Questions
Anti-ageing Skincare
What causes visible signs of skin ageing?
Visible ageing is the result of both intrinsic and extrinsic factors. Intrinsically, the skin's natural production of collagen, elastin and hyaluronic acid slows from around the mid-twenties, which over time can contribute to fine lines and reduced firmness. The skin around the eyes is thinnest and often shows this first, which is why a targeted anti-wrinkle eye cream is a common addition to an anti-ageing routine. Cumulative UV exposure is widely considered the single largest contributor, alongside pollution, smoking, disrupted sleep and chronic stress.
At what age should I start using anti-ageing skincare?
There is no single right age, as skin ageing varies from person to person. Many dermatologists suggest that preventative measures, particularly daily broad-spectrum sunscreen and dedicated face serums, are a sensible foundation from your twenties. More targeted products such as retinol skincare, peptides, and other firming actives in anti-ageing moisturisers are commonly introduced from the late twenties to thirties onward, depending on individual concerns and goals.
Which ingredients are most useful in an anti-ageing routine?
Several actives are widely studied for their role in supporting the appearance of ageing skin. Retinol, commonly found in night creams, is associated with skin renewal and the look of fine lines. Vitamin C is valued as an antioxidant and for helping to support a brighter-looking complexion. Peptides and collagen-focused skincare formulas target the skin's structural matrix, while hyaluronic acid skincare supports hydration and a plumper look.
Can a skincare routine help with loss of firmness?
Topical skincare cannot replace the structural proteins the body produces naturally, but a consistent routine may help support the appearance of firmer, more resilient-looking skin. Formulas containing peptides, retinol and vitamin C are commonly used for this purpose. Vichy's Liftactiv Collagen Specialist 16 range uses Co-Bonding Technology, combining peptides, vitamin C and maitake, to target the look of the collagen network.
How long does it take to see a difference from an anti-ageing routine?
Skin rejuvenation takes time, and consistency matters more than intensity. Hydration-led changes in how skin looks and feels can appear within the first few weeks, while changes in the appearance of texture and fine lines are judged over a longer period of continuous use. Lightweight formats such as eye creams can show comfort and hydration benefits early, but introduce one new active at a time so you can see how your skin responds before adding the next.
Does sunscreen really make a difference to how skin ages?
Daily broad-spectrum sun protection is one of the most widely agreed steps for helping to limit visible photo-ageing. Prolonged UV exposure may accelerate the breakdown of existing collagen fibres and contribute to the appearance of uneven tone and dark spots. Applying SPF as the final step of your morning routine, and reapplying throughout the day when you are outdoors, helps protect the results of the rest of your routine.
Can a facial mask help with anti-ageing?
A weekly anti-ageing facial mask can be a useful addition to a routine, delivering a concentrated dose of hydrating or firming actives in one sitting. Look for ingredients such as hyaluronic acid for a plumper-looking result, or peptides and vitamin C to support the look of firmness and radiance. A facial mask does not replace daily care, but used once or twice a week, it can complement your serums and moisturisers.